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Jill Friedman

To say that I've always been interested in fashion, color and style is an understatement. In fact, I come by it very naturally: one grandfather had a women's clothing factory and the other had a successful accessories shop on Lexington Avenue in New York, a block from the original Bloomingdale's.

My Barbie had very elaborate ensembles. To this day, I'm partial to a fresh box of 64 Crayola Crayons and a stack of multi-colored construction paper. Heaven.

I’ve spent much of my career dressing the women of America by creating, sourcing, and selling fashion in average and plus-sizes. First as a buyer and merchandise director for the Lane Bryant catalog (now called Women Within) on Fashion Avenue in New York;  later as a Vice President at AmeriMark Direct in Cleveland. In 2017, I started a consulting business, working with several other catalog companies to improve their merchandise selections. 

I've always had a flare for putting outfits together for friends and family. In New York, I studied Image Consulting at Fashion Institute of Technology (FIT).  There's a real catharsis in having a little Personal Style Therapy.

Why specialize in the hard-to-fit?

Most stylists are comfortable working with typical dimensions. But the average American Woman is a size 14. I get that. I wanted to create a service where women will feel comfortable and confident no matter what the size.